Shared experiences that change perceptions

We can change the narrative together

You found API Curls because you were on a mission to learn more about your hair and identity. You were searching for validation that “we exist.” You’ve come this far in learning how we’re transforming outdated narratives on what it means to have beautiful hair.

Our community is only possible through lived experiences like yours. Get your hair journey story amplified on our platform and social channels. Join us in providing a greater representation of what the curly hair community looks like.

Photo of a woman with curly hair wearing a white tshirt

Share your story

We’re on a mission to share, learn, and change the misconceptions of Asians and Pacific Islanders with curly hair. Your story is our story, too.

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We may make slight adjustments to any stories chosen to posted, and can't guarantee all stories will be featured.
Mane-ifest Change

CHANGE. It’s uncomfortable, risky, and challenging. But you didn’t come this far to just get only this far. There’s so much more ahead of you, …

Viji, @CurlyHeavenSG

Movement Leader Vijaiam Wants You To Start A Curly Revolution Where You Live “My goal is for Singapore to be recognized. We have a curly …

HEADLINER: Florence Williams, @theblendedbeauty

Content Coach Florence Williams Shares What She Wants All Creators To Stop Doing To Create A More Inclusive and Equitable Community “We’re all-in-one. We’re doing …

4 Major Things I Learned About The Naturally Curly Community in 2020

For 2 years in a row as part of my curly hair journey anniversary, I’ve recorded a video that encapsulates what I’ve learned about the …

The impact of API Curls

In the Press

Become one of our API Curls partners

Be an advocate for our unique community!

Change starts with you. API Curls is the first platform leading the movement of people who identify as Asian and Pacific Islander that want to embrace their curly hair patterns and textures-and YOU can be at the forefront of their transformation.

By becoming a brand partner, you’ll receive recognition in a growing market and have an opportunity to respond to a niche with unmet needs through a trusted platform. Opportunities include content creation, branding authority, exclusive audience insight and more.