Shared experiences that change perceptions

We can change the narrative together

You found API Curls because you were on a mission to learn more about your hair and identity. You were searching for validation that “we exist.” You’ve come this far in learning how we’re transforming outdated narratives on what it means to have beautiful hair.

Our community is only possible through lived experiences like yours. Get your hair journey story amplified on our platform and social channels. Join us in providing a greater representation of what the curly hair community looks like.

Photo of a woman with curly hair wearing a white tshirt

Share your story

We’re on a mission to share, learn, and change the misconceptions of Asians and Pacific Islanders with curly hair. Your story is our story, too.

Share your story and hair journey with the API Curls Community! We recommend a copy & paste from a document in case the page reloads or there is an error submitting.
Click or drag files to this area to upload. You can upload up to 6 files.
Send us a picture or video of your beautiful, wavy, curly or coily hair! Feel free to upload up to 6 photos/videos of your journey. Ideal shots include: before/after, texture/pattern of your hair, you smiling, single/solo shots. We love to see it.
Emails are sent on a monthly basis and we respect your privacy.

Michelle shares how creativity helped her understand her curls and identity. “I still haven’t met anyone in New Zealand, who has curly hair who’s Asian. …

Cherilyn Y

I think the strangest thing in my wavy (curly) hair journey is that I don’t remember having wavy/curly hair as a child. My hair was …

HEADLINER: Nadia Pugh, NAD Wines

Natural Curls and Natural Wine with Nadia “Just reach out to folks. Work with them, not around them.   If you’re really trying to bring …

Tears streamed from my eyes as I saw myself for the first time: bountiful curls framed my face, the smooth spirals a deep contrast to …

The impact of API Curls

In the Press

Become one of our API Curls partners

Be an advocate for our unique community!

Change starts with you. API Curls is the first platform leading the movement of people who identify as Asian and Pacific Islander that want to embrace their curly hair patterns and textures-and YOU can be at the forefront of their transformation.

By becoming a brand partner, you’ll receive recognition in a growing market and have an opportunity to respond to a niche with unmet needs through a trusted platform. Opportunities include content creation, branding authority, exclusive audience insight and more.