Shared experiences that change perceptions
We can change the narrative together
You found API Curls because you were on a mission to learn more about your hair and identity. You were searching for validation that “we exist.” You’ve come this far in learning how we’re transforming outdated narratives on what it means to have beautiful hair.
Our community is only possible through lived experiences like yours. Get your hair journey story amplified on our platform and social channels. Join us in providing a greater representation of what the curly hair community looks like.
Share your story
We’re on a mission to share, learn, and change the misconceptions of Asians and Pacific Islanders with curly hair. Your story is our story, too.
Tears streamed from my eyes as I saw myself for the first time: bountiful curls framed my face, the smooth spirals a deep contrast to …
The impact of API Curls
Become one of our API Curls partners
Be an advocate for our unique community!
Change starts with you. API Curls is the first platform leading the movement of people who identify as Asian and Pacific Islander that want to embrace their curly hair patterns and textures-and YOU can be at the forefront of their transformation.
By becoming a brand partner, you’ll receive recognition in a growing market and have an opportunity to respond to a niche with unmet needs through a trusted platform. Opportunities include content creation, branding authority, exclusive audience insight and more.