Shared experiences that change perceptions

We can change the narrative together

You found API Curls because you were on a mission to learn more about your hair and identity. You were searching for validation that “we exist.” You’ve come this far in learning how we’re transforming outdated narratives on what it means to have beautiful hair.

Our community is only possible through lived experiences like yours. Get your hair journey story amplified on our platform and social channels. Join us in providing a greater representation of what the curly hair community looks like.

Photo of a woman with curly hair wearing a white tshirt

Share your story

We’re on a mission to share, learn, and change the misconceptions of Asians and Pacific Islanders with curly hair. Your story is our story, too.

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Stop AAPI Hate

Our safe space is always here for you. #stopAAPIhate Resources, Support & Tools AAPI Community Fund: @napawf_atl  @napawf @asianmentalhealthcollective @jointhecosmos Diversify Your …

HEADLINER: Nadia Pugh, NAD Wines

Natural Curls and Natural Wine with Nadia “Just reach out to folks. Work with them, not around them.   If you’re really trying to bring …

Tears streamed from my eyes as I saw myself for the first time: bountiful curls framed my face, the smooth spirals a deep contrast to …

Mane-ifest Change

CHANGE. It’s uncomfortable, risky, and challenging. But you didn’t come this far to just get only this far. There’s so much more ahead of you, …

The impact of API Curls

In the Press

Become one of our API Curls partners

Be an advocate for our unique community!

Change starts with you. API Curls is the first platform leading the movement of people who identify as Asian and Pacific Islander that want to embrace their curly hair patterns and textures-and YOU can be at the forefront of their transformation.

By becoming a brand partner, you’ll receive recognition in a growing market and have an opportunity to respond to a niche with unmet needs through a trusted platform. Opportunities include content creation, branding authority, exclusive audience insight and more.